Hi!
Bonjour!
Xin chao!
My name is Kao. I was born and raised in Hanoi, Vietnam, and for the past three years I've been living and working in France as a designer
Before I found my path in design, I tried different things: from working in marketing, dealing with data to working closely with people in education.
These experiences taught me how to truly listen to people, understand their needs, and at the same time make sense of data: turning it into meaningful insights.
That's where my approach today comes from: real insights and structured thinking.
Real insights
I don't like designing based on assumptions. I try to understand how people actually behave—through observation, feedback, or data—and use that to guide decisions.
Design-thinking
From there, I approach design as a process: breaking problems down, testing ideas, and refining them until the solution feels both simple and effective.
What I'm looking for in my career comes down to two things: mastery and impact.
I admire people who become obsessed with their craft-who push themselves to go further and get better every day. That's the level I aim for.
At the same time, what I create needs to matter. I want my work to bring value and genuinely help people.