"Our website feels outdated"
That was the concern of Les 2 Rives, a trusted institution in professional reorientation. Their website didn't reflect their expertise or their brand anymore. In a market becoming more competitive, they needed a new website to stay relevant.
Keep it clean but make it pop !
I started by studying their competitors. Some were very playful, others extremely serious. Les 2 Rives needed something balanced.
I aimed for a clean website with a classic layout - something easy to read and to navigate - then added animations to make it feel alive and modern. Just enough to make it pop, without losing the professionalism they care about.
The new website doesn't just look nice — it works better too!
Beyond the visual redesign, I worked with the team on content to improve traffic and conversions. I rebuilt the information architecture and optimized the pages so the site is clearer, more accessible, and easier to navigate.
The result is a website that not only looks modern, but also speaks more effectively to the people who use it.
Thinking in systems, not pages
This project showed me how important a solid design system is. With many pages to design and build, having clear components and rules made everything easier to scale and keep consistent. It also helped a lot during development, especially for responsive layouts and future maintenance.
